Since 2010, Instagram has proved itself to be speediest growing social media platform around! Provides a user base of around 300 million and which isn’t set to rise further. So how come this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple yes? Well that’s because it is almost certainly. Instagram now has more sway over all its users who likely have been using snapchat in tandem to the own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation doing this is the Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it is employed daily, this creates a loyal and highly active member list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social media. With high usage, there will surely be increased interest in advertising inside the app. However, competition will be ripe and businesses could have to find creative strategies to out compete their rivals in the visual associated with social movie.
How is it possible to use it for Marketing communications?
Of course, if you’d like to employ this to market your company also known as product, then one must consider how. This really is a visual platform and for that reason products tend to be in general easier to market that services. But services are not impossible to advertise on the app, finding exciting for you to bring your your service will catch the eye of the buy instagram likes worker.
Hashtags are occasionally used on Instagram and finding in on trends and starting person is a sure for you to engage an audience, within a similar method Twitter. However, one should be careful to check the hashtag to the visual content you provide, so is not as simple as conserve money that that technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for a mobile data, hungry market. Only new and fresh content will attract attention.
Finally, Instagram stories would be a great method personally build relationships your audience, lasting only 24 various hours. Stories should be seemed to keep potential customers updated daily on your small and reveal behind the scenes content to result in user feel like they are part for this company.
Instagram could be used distribute almost anything, with an inventive mind alongside committed team, you can establish quite the thrill around your brand!
The Future
With a young, educated audience while using app their very own mobiles daily, one is only able predict sustained growth and loyalty looking at the users. Just about be increasing opportunity wireless this app for business purposes and the advice produced by writer is always to get in while its hot! It will only develop so get caught in the sector before it gets a lot more crowded.
